Computer giant Apple has made some moves in the past several months (including development in the iphone apps market space) which involves a well-kept secret attention in mobile advertising. Apple filed a patent application a few months ago that came to the attention of the public. The contents of that patent application indicate a likely alteration in the way that Apple could cash in on its products-both hardware and software, the software obviously is directly associated with iphone applications that have become so popular in recent years. The details of the patent describe what Apple called 'enforcement routine' application which means that the company will incorporate publicity into its hardware and software that consumers simply can not skip over.
The patent also states the fact that users would have to prove that they have either viewed or listened to an advertisement before being able to access the functionality features of the hardware. For example, an user could not use their iPod until they have watched the advertisement and then punched in a code to confirm that the advertisements have been watched in their whole.
The array of hardware that Apple that is developing this application for ranges from the iPhone to the set top box television, Apple TV, to a notebook, the iPod touch and more. The catch is that consumers will have to endure a very savvy publicity scheme that ensure they are paying attention. If not, the system can simply block the user from using the devices until compliance is met. The fact that Steve Jobs himself is noted in the Apple credits for the patent tells us that this program is not just the fantasy of an Apple engineer.
The ramifications of this form of bold marketing move could very well rock the industry as we see the strategy of opening up the development of iphone 3g apps continue to fuel the amount of downloadable iphone apps; which in turn makes apple's mobile marketing products that much more desirable.
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